Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Tuesday, 20 May 2014

Normcore, a fashion trend or is it?

So, there is currently a new wave in fashion particularly in Western and European fashion called "normcore". Never heard of it? well let me break it down for you and also give you my interpretation and opinion on this not so new trend. Picture the average geek and what they would have looked like not so long ago, mom jeans, sandals worn with socks, checked shirts worn over tea shirts and an overall efforless and very unfashionable way of dressing. Think Steve Jobs in his iconic black turtle neck and blue jeans, of course Steve Jobs is a legend and did not need to be on any fashion best dressed list.Normcore is apparently fashion's biggest buzzword of 2014 reported by La Times website. And their article quoted a definition by trend forecaster K-Hole which stated that " "Normcore moves away from a coolness that relies on difference to a post-authenticity coolness that opts in to sameness.
"But instead of appropriating an aestheticized version of the mainstream,it just cops to the situation at hand. To be truly Normcore, you need to understand that there's no such thing as normal."
So in essence what this means is that one would opt to have the appearance of not caring what they look like whilst they actually do at the same time because they are choosing to actively be apart of the majority sameness group? Most fashion followers and critiques are stuck between not being able to decide whether this is fashion's next big thing or a big joke it has seemed to impact a lot of runway shows which have shown to have taken an increasingly big shift towards minimalism and clothing that looks worn and comfortable as opposed to new and avante guarde. I suppose it's all about looking like you got out of bed and grabbed whatever clean pair of jeans you have, a cashmere woolen jersey and a cap because who said you need to only be a guy to wear one? In my opinion it is a trend taken up by youth and although I hate this word, hipsters yes hipsters. The point is to look like you're down and out but you are enjoying it. The thing about normcore is that your clothes are not actually cheap or "thrifted" but high end in a casual  miss-matched way. Very casual. It's comnusing and it's strange because it is a trend but also not one at the same time, it makes for very interesting conversation among fashion lovers. It's an anonymous way of saying "hey, I care about what I put on" but not enough to be on trend... whilst you are on trend? Ironic. I am definitely for the plain low platform shoes and plaid skirts and dungarees, maybe there is a little bit of normcore in all of us.


also. follow my new tumblr, it's just a mood board of things I like: www.lifeoflafleur.tumblr.com



Tuesday, 8 April 2014

Style tips : Music Festival Season



The Coachella music festival is coming up this weekend on the 11th of April and as a South African I can definitely say that I have severe fomo(fear of missing out). The festival boasts a most impressive line-up and this year is no exception some of my favourite artists/bands such as HAIM and the long awaited Outkast as well as Lorde, Pharrell, Lana Del Ray and many more. The live performances in the outdoor desert area are sure to blow the usually young fashionable and alternative crowd away. Another element that is of course exciting is the outfits that one gets to wear when going to such a cool event. Here are some of my picks of outfit inspirations, these also give you an idea of the kind of trends to look out for this season.

The main element when it comes to festival gear is to stand out but also be comfortable. I think these looks encompass a variety of styles/aesthetics for young women and ladies of every creed and colour. Always remember to take sunglasses along, they complete every outfit. For my fellow South African students AfrikaBurn and Rocking the Daisies are coming up later this year so you can definitely keep these outfits in mind. ;)

If you for some or other reason have never heard of Coachella, here is the link to their website so you can get more information about this amazing event : http://www.coachella.com















The must haves of the season are definitely:
1. a leather jacket
2. a comfy cotton sweater
3. boyfriend jeans
4. edgy boots
5. wide brimmed floppy hat.
6. velvet skirt
All these items can be found at your local retail stores. (*Mr Price, Top Shop and Cotton On are top of the list)


xx
Palesa