Tuesday 20 May 2014

Normcore, a fashion trend or is it?

So, there is currently a new wave in fashion particularly in Western and European fashion called "normcore". Never heard of it? well let me break it down for you and also give you my interpretation and opinion on this not so new trend. Picture the average geek and what they would have looked like not so long ago, mom jeans, sandals worn with socks, checked shirts worn over tea shirts and an overall efforless and very unfashionable way of dressing. Think Steve Jobs in his iconic black turtle neck and blue jeans, of course Steve Jobs is a legend and did not need to be on any fashion best dressed list.Normcore is apparently fashion's biggest buzzword of 2014 reported by La Times website. And their article quoted a definition by trend forecaster K-Hole which stated that " "Normcore moves away from a coolness that relies on difference to a post-authenticity coolness that opts in to sameness.
"But instead of appropriating an aestheticized version of the mainstream,it just cops to the situation at hand. To be truly Normcore, you need to understand that there's no such thing as normal."
So in essence what this means is that one would opt to have the appearance of not caring what they look like whilst they actually do at the same time because they are choosing to actively be apart of the majority sameness group? Most fashion followers and critiques are stuck between not being able to decide whether this is fashion's next big thing or a big joke it has seemed to impact a lot of runway shows which have shown to have taken an increasingly big shift towards minimalism and clothing that looks worn and comfortable as opposed to new and avante guarde. I suppose it's all about looking like you got out of bed and grabbed whatever clean pair of jeans you have, a cashmere woolen jersey and a cap because who said you need to only be a guy to wear one? In my opinion it is a trend taken up by youth and although I hate this word, hipsters yes hipsters. The point is to look like you're down and out but you are enjoying it. The thing about normcore is that your clothes are not actually cheap or "thrifted" but high end in a casual  miss-matched way. Very casual. It's comnusing and it's strange because it is a trend but also not one at the same time, it makes for very interesting conversation among fashion lovers. It's an anonymous way of saying "hey, I care about what I put on" but not enough to be on trend... whilst you are on trend? Ironic. I am definitely for the plain low platform shoes and plaid skirts and dungarees, maybe there is a little bit of normcore in all of us.


also. follow my new tumblr, it's just a mood board of things I like: www.lifeoflafleur.tumblr.com



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